Many small business owners ask us how they can maximize their marketing budgets. What gives the most mileage for each marketing dollar invested? These days, we have one answer: video. Why? Read on.
They supercharge your SEO
Companies using video enjoy 41 percent more traffic from search than nonusers. Google and other search engines reward websites with embedded video, ranking them higher than sites without it. In fact, your company is 53 times more likely to rank on the front page of Google if you add a video to your website (with the right title and tags, of course).
They engage like no other medium
Immersive. Dynamic. Engaging. Whatever word you use, video grabs the viewer’s attention. A well-crafted video also piques the viewer’s interest in the product, service, or company. In other words, video speeds members of your target market through the preliminary stages of the AIDA buying process – through awareness, interest, decision, and right to the best part – action.
They play nicely with mobile
They are built for mobile – whereas text-heavy content is challenged by mobile’s small screens, video is right at home. In fact, 40 percent of consumers report that they are more likely to make a purchase on their mobile device if the product in question uses video marketing.
They work better
In a 2016 report, 70 percent of marketers said that video converts better than any other type of content. Businesses using video grow company revenue 49 percent faster year-over-year than organizations without video. It’s hard to argue with those numbers.
What are you waiting for?
Video should be at the top of your organization’s marketing to-do list for 2017. But be careful: 62 percent of consumers are more likely to have a negative perception of a brand that published a low-quality video.
CoCreate Studios can help you generate stellar video content, whether it’s a standalone piece on your company’s website or the centerpiece of a campaign. Video is how you own your story in 2017. We’ll show you how.